Retrieve page load speed data for your URL on both mobile and desktop, complete with scores for each. Lab data from the crawl highlights metrics like FCP, FID, LCP, TBT, CLS, and Speed Index. Each metric comes with a detailed explanation, identified problems, and solutions for how to fix them.

Insights from SEOs you know.

Raven Tools is not just a site auditing tool, but it also provides the ability to help track keywords and ongoing SEO performance. Your on-page SEO audit consists of site elements you can control and optimize, and a large portion of that is the content. In other words, an on-page SEO audit focuses on optimizing elements within your website that impact your site’s SERP rankings.

AI Agents For Advanced Site Analysis

A webinar series covering the ins and outs of technical SEO, crawls, rendering & more. The most comprehensive SEO audit money can buy – an extreme deep dive. A full hands on webinar demonstrating SEO execution, BHS Links methodologies, auditing and more. Professional SEO audits for Financial Sites, covering E-A-T/YMYL, Tech & More. Recover lost traffic & rank, gain new traffic, maximise affiliate revenue.

Check your website’s backlinks

Once you identify them, fixing them is a matter of determining how important each link is to your linking structure and user experience. Have a page which no longer exists, or which now exists at a new URL? It’s a good idea to make sure all high-traffic pages which formerly linked to that page now 301 redirect to the new page; or, that they at least redirect back your home page.

• And in 2018 they rolled out a new update that made speed even MORE important.
• You would identify a dozen target keywords or so, and use them on a rotating basis in all your titles and descriptions, sometimes using two or more in a single entry.
• Whether you call it keyword research, search demand analysis, or keyword auditing, most SEOs would include it as part of their initial work with a client if it hadn’t already been carried out.
• But Google is also continuously adapting how they assess your site’s speed.

This enrichment helps attract user attention and can increase organic click-through rates. However, for structured data to be effective, it must be correctly implemented. Also, as shown below, a seoClarity crawl will collect these issues. This report will show any potential issues with these tags (e.g. duplication, values that are too long, or are missing). SeoClarity’s Page Speed Analysis gives a handy point of view by combining all these issues across the site to prioritize the impact. It also allows you to keep track of page speed on a weekly or monthly basis, making it easier to monitor and evaluate your progress.

These attributes, along with nofollow, can help protect you as a publisher. Since Google can penalize sites that link to spam or links that give a financial incentive, marking these links appropriately can help you avoid Google’s wrath. Finally, Google typically frowns on “over-optimization” which can include linking with too many exact-match anchors, so it’s good to mix things up. A quick way to see if your links are crawlable (and followed) is to use the MozBar to highlight all crawlable links on the page, as demonstrated below. Like intrusive interstitials, it’s best to take a look at your page in a mobile browser to inspect how easy it is to get to your main content.

Does the meta description provide a compelling summary or call-to-action? While meta descriptions don’t directly affect ranking, a well-written one can boost your CTR, which is a positive signal. During an audit, I sometimes find, for example, product pages all having a default description like “Buy Product from Store” with no unique value. Adding specifics about features or benefits can make those listings more enticing on the SERP.